“It has become cliche to say that the world is a global village, largely because of the Internet, but this situation provides the means for easy access to almost anyone almost anywhere in the world at almost any time”, taken from Culture, Communication and Cyberspace by Kirk St. Amant and Filipp Sapienza. Just as the quote states that with our ability to communicate via social media, email, blogs and so forth it doesn’t necessarily globalize our communication.
These means have merely changed the speed of our communication but we still need the education to have effective communication. In my current position I find it very challenging to communicate compared to my previous position. I currently work in a company that is connected with trades that are populated primarily by males in a construction setting. In this setting I find that a vast majority of them prefer in person and phone communication, not heavily on emails.
It is a slowly evolving process and emails have started to take over more and more but, the task at hand for me was working with each individual and finding what communication works best for them. Knowing who my audience/contact is I can then adjust to better suit their needs in order to have successful communication. To me this relates back to cultural communication in the fact that if you communicating with a client/contact from another country having and understanding of communication in their culture will keep you one step ahead.